Ford apologizes for art depicting tied-up women

b2ux

Banned

NEW YORK (CNNMoney)
Ford and ad agency WPP apologized on Monday for offensive artwork depicting women tied up in the back of a Ford Figo, a car available in India.

The cartoonish drawings were never part of a paid campaignbut were part of "a creative exercise by a team that was submitting for an ad competition," according to Chris Preuss, Ford (F, Fortune 500) spokesman for WPP. "They were actually posters uploaded to a website, which is where it all took off from."

One of the images depicts Silvio Berlusconi, former prime minister of Italy and a candidate in the current campaign, driving a Ford Figo with three tied-up women in the back. Another image depicts Paris Hilton driving a Figo with what's meant to be the three Kardashian sisters tied up in the back. A third image shows three male race-car drivers tied up in the back.
"We deeply regret this incident and agree with our agency partners that it should have never happened," said Ford, in a prepared statement. "The posters are contrary to the standards of professionalism and decency within Ford and our agency partners."
WPP also released a statement saying that it "deeply regret" the existence of the "distasteful" posters.

In a statement, the Kardashian sisters said they were exploring "all of their legal options," and called the ads "disgusting, vile and offensive to all women."
India is particularly sensitive to the topic of violence against women, since several high-profile gang rapes have occurred there in recent months.
Ford unveiled the Figo, a subcompact, in 2009 to be produced in India and exported to other Asian countries and Africa.

Another version shows Paris Hilton similarly kidnapping a trio of Kardashians, while a third (tame in terms of the clothing at least), has Michael Schumacher toting Sebastian Vettel, Fernando Alonso, and Lewis Hamilton.

 
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b2ux

b2ux

Banned
fucking lame they fired all the workers involved with these pictures
The India-based advertising agency that created artwork depicting women tied up in the back of a Ford has fired some of the employees resp

One of the images depicts Silvio Berlusconi, former prime minister of Italy, driving a Ford Figo with three tied-up women in the back. Another image depicts Paris Hilton driving a Figo with what's meant to be the three Kardashian sisters tied up in the back. A third image shows three male race-car drivers tied up in the back.
"After a thorough internal review, we have taken appropriate disciplinary action with those involved, which included the exit of employees at JWT," the company said in a statement. "These were necessary steps owing to the direct accountability of the concerned individuals as we work to ensure that both the right oversight and processes are strictly enforced so that this never happens again."
Deepa Sridhar, a spokesperson for JWT, declined to say how many employees had been fired. The ads were not published or seen by senior executives at WPP or Ford.
The incident has drawn apologies from all of the involved parties, including Ford.
"We deeply regret this incident and agree with our agency partners that it should have never happened," the automaker said earlier this week in a prepared statement. "The posters are contrary to the standards of professionalism and decency within Ford and our agency partners."
WPP also released a statement saying that it "deeply regret" the existence of the "distasteful" posters.
 

mimi666

Rookie
True enough. In light of the rapings that have recently hit the news, it turns in to a light subject. At least for the occurences in India as of late.
rapes are happening and they'll still happen in the future, that's a horrible and despicable crime, the fact of depicting tied up women does not make rape a light subject, it has nothing to do with that.
 
D

dankhead

Guest
rapes are happening and they'll still happen in the future, that's a horrible and despicable crime, the fact of depicting tied up women does not make rape a light subject, it has nothing to do with that.
India is particularly sensitive to the topic of violence against women, since several high-profile gang rapes have occurred there in recent months.Ford unveiled the Figo, a subcompact, in 2009 to be produced in India and exported to other Asian countries and Africa.

In case you only looked at the pictures and based you reply off a thread title.
 

NightMare

My gift to you, a Nightmare of terror
Well I think the best way to apologize is to give everyone who is offended a brand new Ford F-150. I like purple if you please. I think the pictures are kinda funny. I think a dark sense of humor is needed for viewing the adds and I would be willing to bet there are a shit load of people out there with little to no sense of humor.
 
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