Adult women are now the largest demographic in gaming

[Hel]

Adult women are now the largest demographic in gaming

Congratulations, gamer girls—you're officially at the top of the food chain when it comes to games. A new study released by the Entertainment Software Association has revealed that adult women now occupy the largest demographic in the gaming industry. Women over 18 made up a whopping 36 percent of the gaming population, followed by adult men at 35 percent.

Teenage boys, who are often stereotyped as the biggest gamers, now lag far behind their older female counterparts, making up just 17 percent of the gaming demographic.

The picture that emerges from the study is one of expansion across the board. More people are playing more games of various genres across more platforms, with social games on mobile and casual games on PCs emerging as huge leaders.

According to the study, last year saw a significant boom in women over 50—their numbers jumped by a whopping 32 percent between 2012 and 2013. The study also revealed that 59 percent of Americans play games, with gaming consoles present in 51 percent of all U.S. households.

All of that means that stereotypes are breaking fast in the gaming industry, particularly the longheld stereotype of the adult woman as an outlier who sticks to mobile games and "social" games on Facebook while the more hardcore gamer, the "serious" (male) gamer, goes for console games.

Though this stereotype has long persisted, and even been used as a hiring tactic, the new data suggests there's little if any truth to it—especially not when you consider that the average adult woman has been gaming for 13 years.

Sorry, male gamers of Reddit and 4Chan, but Angry Birds only came out five years ago. Unless you want to try to argue that women have just been playingBejeweled for the last 13 years, the math just doesn't add up.

And while the total audience for mobile social games is now bigger than ever, the audience for computer and video games is now an even 50-50 split between male and female genders.

http://www.dailydot.com/geek/adult-women-largest-gaming-demographic/

The whole study can be found here:
http://www.theesa.com/facts/pdfs/ESA_EF_2014.pdf

 

[Wayne Kerr]

thats because women have to ruin everything men enjoy, out of spite. adult women are also the biggest demographic in porn.​

 

[Hel]

thats because women have to ruin everything men enjoy, out of spite.​

Oh yeah that's totally why I often spend my free time playing video games

 

[samoth]

Gaming, the only place where it is acceptable to beat the shit out of a girl....

It's funny because I met a norwegian girl on the PSN, maybe it was you: did you speak about norwegian BM with a guy? (who knows, it's a small world)

 

[TehBitch]

adult women are also the biggest demographic in porn.​

Isn't it great?

 

[McM]

 

[R34P3R]

Hot or not, females who can kick my ass at a video game are instantly more attractive than pamela anderson, IMO.

 

[R34P3R]

Isn't it great?

A world where men are the stars of pornography... No thank you.

 

[Eat Shit And Die]

TBH I know barely any female gamers in RL, only OL do they seem to be so prominent.

 

[Moshie]

Pretty much, I never wear make up anyway, but I play to win. If I don't win, I'mma throw something.

 

[McM]

Pretty much, I never wear make up anyway, but I play to win. If I don't win, I'mma throw something.

And you look better then the two on the picture.

 

[Yabaw]

52% of gamers across all age groups are male. 48% are female. Comparing one age group of males with a different age group of females then proclaiming most gamers is disingenuous at best, and a straight up lie at worst.

Nice try though.

 

[Hel]

52% of gamers across all age groups are male. 48% are female. Comparing one age group of males with a different age group of females then proclaiming most gamers is disingenuous at best, and a straight up lie at worst.

Nice try though.

I think what they meant is adult women make up the single largest demographic

Adult women 36%
Adult men 35%

it's just 1% difference though



if you just compare males and females, then yeah there are more male players, even the article mentions that, as you can see in the graph.

 

[Pukebag]

I think we've always been a large demographic in gaming but with multiplayer being more dominant in todays gaming people are more aware of the female presence.

Just my two cents

 

[Yabaw]

The survey itself was carried out in one country, from a sample of 2200 households. The discounting of angry birds aside, it still shows the majority of games played by those surveyed as casual and the sales figures shown after that show the majority as action.

There's no indication of the sample data's margin of error, but given that the sample size is 2200 in a country with 319 million people. My confidence in the results accuracy is low.

 

[TehBitch]

The survey itself was carried out in one country, from a sample of 2200 households. The discounting of angry birds aside, it still shows the majority of games played by those surveyed as casual and the sales figures shown after that show the majority as action.

There's no indication of the sample data's margin of error, but given that the sample size is 2200 in a country with 319 million people. My confidence in the results accuracy is low.

I play Angry birds

 

[Yabaw]

I play Angry birds

Get out of here you filthy casual.

 

[dankhead]

Hot or not, females who can kick my ass at a video game are instantly more attractive than pamela anderson, IMO.

Pamela Anderson, 20 years ago. I was in Orange County and the geek girls that are in to Warcraft are some really nice looking girls.

 

[R34P3R]

Pamela Anderson, 20 years ago. I was in Orange County and the geek girls that are in to Warcraft are some really nice looking girls.

Haha, age certainly is relevant. Everywhere I've been most "gamer girls" only play (and well, at that) because they aren't visually stimulating enough for relationships... But I suppose the same could be said of male hardcore gamers in many instances, as well...

 

[McM]