Berkeley is the first city in the US to ban junk food in checkout lanes
Sumner Park
Fox BusinessThu, September 24, 2020, 5:01 PM EDT
Berkeley is gearing up to become the first city in the nation to ban junk food from the checkout line in grocery stores.
In a unanimous vote Tuesday night, the Berkeley City Council passed the “healthy checkout” ordinance.
Come March 2021, when the measure is set to take effect, large grocery stores in the California city will be prohibited from selling food and beverages deemed unhealthy in a 3-foot radius from the checkout.
“It’s not really a ban, it’s a nudge,” co-sponsor of the ordinance Councilmember Kate Harrison told FOX Business. “What we have discovered is that this law enforces good behavioral economics and facilitates better choices.”
FROM QUICK SHORTCUTS TO SLOW COOKERS, HOW WE'RE EATING NOW
The ban will eliminate items that contain more than 5 grams of added sugars or over 250 milligrams of sodium per serving. Items like chips, candy bars, sodas or other processed foods will be replaced with healthier alternatives, like pita chips, hummus, health bars and milk.
The council’s decision to move unhealthy items away from the register hinges on the duplicitous ways the food environment affects consumer choices. The city of Berkeley’s press release on the new policy cited a national study, which found that 91% of supermarkets display candy at checkout, along with 85% that sell soda and other sugary drinks by the checkout area.
Rather than remove unhealthy items entirely, they will be displaced from where customers are more likely to make impulsive purchasing selections.
CALIFORNIA MOVES TO END SALES OF NEW GAS-POWERED CARS
"The checkout line at grocery stores has long been synonymous with kids begging mom and dad for a candy bar," Berkeley Mayor Jesse Arreguín said in a statement. "Impulse buying at checkout contributes to high levels of sugar consumption in American diets, and we have to provide healthy alternatives to enhance public health and get a hand on epidemic levels of diabetes."
The coronavirus pandemic has only exacerbated the threat to serious health conditions like diabetes and heart diseases. Councilwoman Harris added that “COVID-19 is killing more people of color, as well as low income communities who also suffer from diabetes and heart disease.” In efforts to reduce those risks, the Council has made the legislation a priority as it relates to the national health emergency.
Sumner Park
Fox BusinessThu, September 24, 2020, 5:01 PM EDT
Berkeley is gearing up to become the first city in the nation to ban junk food from the checkout line in grocery stores.
In a unanimous vote Tuesday night, the Berkeley City Council passed the “healthy checkout” ordinance.
Come March 2021, when the measure is set to take effect, large grocery stores in the California city will be prohibited from selling food and beverages deemed unhealthy in a 3-foot radius from the checkout.
“It’s not really a ban, it’s a nudge,” co-sponsor of the ordinance Councilmember Kate Harrison told FOX Business. “What we have discovered is that this law enforces good behavioral economics and facilitates better choices.”
FROM QUICK SHORTCUTS TO SLOW COOKERS, HOW WE'RE EATING NOW
The ban will eliminate items that contain more than 5 grams of added sugars or over 250 milligrams of sodium per serving. Items like chips, candy bars, sodas or other processed foods will be replaced with healthier alternatives, like pita chips, hummus, health bars and milk.
The council’s decision to move unhealthy items away from the register hinges on the duplicitous ways the food environment affects consumer choices. The city of Berkeley’s press release on the new policy cited a national study, which found that 91% of supermarkets display candy at checkout, along with 85% that sell soda and other sugary drinks by the checkout area.
Rather than remove unhealthy items entirely, they will be displaced from where customers are more likely to make impulsive purchasing selections.
CALIFORNIA MOVES TO END SALES OF NEW GAS-POWERED CARS
"The checkout line at grocery stores has long been synonymous with kids begging mom and dad for a candy bar," Berkeley Mayor Jesse Arreguín said in a statement. "Impulse buying at checkout contributes to high levels of sugar consumption in American diets, and we have to provide healthy alternatives to enhance public health and get a hand on epidemic levels of diabetes."
The coronavirus pandemic has only exacerbated the threat to serious health conditions like diabetes and heart diseases. Councilwoman Harris added that “COVID-19 is killing more people of color, as well as low income communities who also suffer from diabetes and heart disease.” In efforts to reduce those risks, the Council has made the legislation a priority as it relates to the national health emergency.
