1. Nike’s “Just Do It” Campaign
Nike’s 1988 campaign turned “Just Do It” into a global mantra.
Cost: $10M
Results: Sales soared from $877M to $9.2B in 10 years.
Why it worked: Universally inspiring and deeply tied to their values.
2. Cadbury’s “Gorilla” Ad
A gorilla drumming to Phil Collins’ “In the Air Tonight” stole the show.
Cost: $9M
Results: 10% UK sales increase, 500% ROI.
Why it worked: Unexpected, fun, and incredibly memorable.
3. Budweiser’s “Whassup?”
The simple “Whassup?” ad became a cultural phenomenon in 1999.
Cost: $1M
Results: 60% sales increase.
Why it worked: Relatable humor and unforgettable catchphrase.
4. Coca-Cola’s “Share a Coke” Campaign
Coke replaced its logo with names to encourage sharing.
Cost: $50M (global rollout)
Results: 2% sales boost in the US.
Why it worked: Personalization + social sharing created a cultural phenomenon.
5. Volvo
Cost: $4M
Results: 48M views in 9 days, $170M in revenue.
Why it worked: Stunning visuals + clear product demonstration.
