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Subway’s cash-strapped franchisees revolt over $6.99 footlong deal: ‘Advising to opt out’

Excerpt from New York Post:
‘Subway’s $6.99 footlong sandwich deal has sparked a revolt from the chain’s biggest franchise group — which has raised concerns the discount will spark losses for cash-strapped restaurateurs, The Post has learned.

Subway announced the promotion on Friday, joining the fast-food value menu wars to lure back inflation-battered consumers.

Under the deal, which is only accessible through the Subway app, a footlong sub goes for $6.99 — sharply below regular prices between $11 and $17.

In response, Bill Mathis — chair of the North American Association of Subway Franchisees, or NAASF — speaking for its Board of Directors — advised the group’s members to ignore the promotion, which is slated to run through Sept. 8.

“If your franchise agreement allows, DO NOT PARTICIPATE in the $6.99 promotion,” Mathis urged franchisees in a private blog post on Sunday which was viewed by The Post. “NAASF is advising to opt out.”

NAASF — Subway’s only major franchise group — represents about 2,500 franchisees companywide, who operate a significant chunk of Subway’s nearly 20,000 North American restaurants.‘

Full article: Exclusive | Subway’s cash-strapped franchisees revolt over $6.99 footlong deal: ‘Advising to opt out’
 
Is this subway's version of the $20 all you can eat shrimp at red lobster? Cause that has killed that chain... heard they hired someone from PFChang's to try to save them... but 100s of restaurants are closing.
 
Holt shit! Almost 20 dollars for a fuckin sub?! It's been a while since I've been to subway I suppose. Put everything on that fuckin sub.
The days of the five dollar footlong are footlong since over. WE DIDN'T APPRECIATE IT UNTIL IT WAS GONE.
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