LOL - you need to pay for a subscription if you want your ass warm in a BMW

[RSBzero]

LOL, those crafty German kunts

BMW charges monthly fee to access heated seats in some countries

BMW is now selling heated seats as a monthly subscription in some countries, reflecting a growing trend in the automotive industry of locking features behind a digital paywall.

www.ctvnews.ca

BMW is now selling heated seats as a monthly subscription in some countries, reflecting a growing trend in the automotive industry of locking features behind a digital paywall.​

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In Austra, the U.K., South Africa and New Zealand, BMW owners can pay C$19 to C$23 per month to access front heated seats or pay C$504 to C$540 to have it enabled permanently.​

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The hardware required for heated seats is already installed in the vehicle, but purchasing the feature through BMW's ConnectedDrive Store unlocks the feature for users through a digital update.​

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Other features available as a monthly subscription include automatic high beam assists, heated steering wheels, adaptive cruise control with lane-keep assist and the built-in dash camera. The price of these range anywhere between C$15 to C54 per month.​

As much as I think this is kind of a dink move my deviant marketing brain thinks its pretty smart and the way of the future. The reality is it probably doesn't cost a manufacture much to add any of these options but there's value for the consumer so its chargeable. I can see that for some options like heated seats you many only want them for a few months of the year so it might make sense to pay as you go. Its a model that's been used by software and IT vendors forever. It also provides an annuity revenue stream for BMW which shareholders love. However a problem I can see is with the more computerization of vehicles its greater risk of them being hackable.

Shit! Guess I'll stick with my 2011 M3

 

[freebsd]

probably cheaper than what the gas company is charging to stay warm this winter.

 

[Jenny]

probably cheaper than what the gas company is charging to stay warm this winter.

You're probably right.

If you have to live in your Beamer during this cold season because you got evicted, I guess you best know that hack.

 

[freebsd]

You're probably right.

If you have to live in your Beamer during this cold season because you got evicted, I guess you best know that hack.

I didn't think of that. If you are living in your car, does the bank have to comply with eviction notice laws before they can repo it?

 

[Jenny]

I didn't think of that. If you are living in your car, does the bank have to comply with eviction notice laws before they can repo it?

You're not supposed to repo a vehicle with humans still inside the vehicle or tow a vehicle with living things still inside so, in a way I would say yes, for a car.
I don't know about an RV/motor home type vehicle "travelers" live in because they're considered vagrants without a fixed address I assume.